James Smith & Sons. 53, New Oxford Street, London, WC1. According to Jones and Woodward, this establishment has "an intact nineteenth-century shop front, retaining its highly graphic Victorian typography" (239). [I remember buying an umbrella here way back in 1964. James Smith & Sons used to be one of the few places that would or could repair umbrellas, but I see that they now work only on ones they've sold.] Compare this to the (restored) painted signage on another London shop. Photograph and text by George P. Landow. [You may use this image without prior permission for any scholarly or educational purpose as long as you (1) credit the photographer and (2) link your document to this URL.]
Related Material
References
Jones, Edward, & Christopher Woodward. A Guide to the Architecture of London. 2nd ed. London: Weidenfeld and Nicholson, 1992
Last modified 23 May 2008