Advertisements for Dalziels’ Gift Book

Advertisements for Dalziels’ Gift Books

An anonymous designer

Print

6 x 5½inches

Wayside Posies, on obverse of first rear free endpaper

A typically celebratory advertisement promoting the Dalziels’ ‘Fine Art Gift Books’. The text combines laudatory comments by critics with a lexical field of exaggeration which highlights the books’ fine qualities: ‘superb binding’, ‘elegant’, ‘elaborate’ and ‘printed on fine paper’. Who could resist?

Click on image to enlarge it.

Scanned image and text by Simon Cooke.