Advertisements for Pears’ Soap

Advertisements for Pears’ Soap

Unknown graphic designer


6¾ x 4¾ inches

Charles Gibbon, For Lack of Gold, 1890, rear board

A visual conceit, with the hand reaching out to shake hands – and assuming that the other hand is clean enough to shake. This is a good example of the increasing emphasis on imagery as a means to sell, rather than tightly-packed information.

Click on image to enlarge it.

Scanned image and text by Simon Cooke.